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■ PMES and Emerging giants in Brasil | Family businesses - Conclusion Family businesses are aware of the factors that will ensure their permanence in the market, such as investment in technology and transformation of the business model, expansion and conquest of new markets, increasing attention to their corporate governance practices and the growing qualification of leaders, regardless of whether they choose to prepare the new generations or seek, in the market, executives who have the desired profile. All these factors require good investment capacity and these companies are also aware of the need to raise funds. In this sense, maintaining or expanding funding sources, or even holding an IPO, or bringing in a minority partner are options that are always sought after. In this fourth year of the Family Portraits survey, we found that these companies effectively stand out for their remarkable ability to overcome crises, to follow the market and to listen and be close to the consumer - not by chance, 31% of the respondents mentioned customer service as a of their strengths, almost the same percentage (30%) of respondents who mentioned entrepreneurial ability and sharing culture and values (cited by 25%). Their strength and differentials are the pillars to ensure that they will remain in the market, increasingly prosperous, long-lived, innovative and well-positioned. For many, the concept of "the family business will always be a family business" is a reality to be followed KPMG Source: 4ª edição da pesquisa Retratos de Família - Um Panorama das Práticas de Governança Corporativa e Perspectivas das Empresas Familiares Brasileiras. © 2021 KPMG Auditores Independentes Ltda., a Brazilian limited liability company and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved. BD210890 [ ] Página 133

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