Investor Presentaiton

Effective consumer targeting Data-driven segmentation to identify core audience Core Adult Target Audience Source of Business and Late Adopters Explorers Confidents Responsibles Conscious Economizers Socializers Prioritizing most progressive consumers that are open to RRP Interest in trends and new products Creating scale through the spillover effect Socially active, urban citizens Express themselves with brands Copyright JT 2023 Consumers refers to existing adult smokers or users of other heated tobacco products. Activities subject to marketing principles and local law Tobacco Investor Conference 34

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