FY2012 H1 Results and CSR Activities Presentation
House card scheme PARCO Card
New PARCO Card service introduced in FY2012 under the theme
"ease of use from the customer perspective"
18/31
Revamp service content for new members and Class S members.
Strengthen policy to create PARCO fans to ensure that new members become valuable customers after one
year.
1. Increase the number of new cards issued and the initial utilization rate by extending the special
treatment period for new members, who have high utilization rates
2. Promote card upgrading among valuable PARCO Card Class S members
Issuance of new cards increased by 58.8% from the previous year, and as a result of the large increase in
spending by new card holders (up 84.1% YoY), overall PARCO Card turnover improved 12.9% YoY.
*PARCO Card members as of end of H1, 2012:1.61 million
Details of service change
Previous
system
New
system
Usage of PARCO Card by new members
Year
☐ Mar ☐ Apr. ☐ May ☐ June ☐ July ☐ Aug.
2011
1
5% off period following
issuance of card
1 month
1 year
2
Minimum spend per year
from the year following
issuance in order to qualify
for 5% discount
2012
¥200,000
¥100,000
Million yen
0
500
1,000
1,500
2,000
2,500
3,000
3,500View entire presentation