Investor Presentaiton

51 Our Telstra Energy proposition A simple and sustainable proposition Integrated experience 100% carbon neutral Save customers money Telstra branded Telstra Plus points مة • Not asking them to form any new habits Folded into MyTelstra alongside mobiles and fixed broadband Woven into Agent Console, which (over time) underpins sales and support in all channels • Doing the work for (and with) them For 100% of customers at no extra cost ⚫Further enhanced by sustainability tools (e.g. clean energy tracker) if they want to get involved Page 51 Copyright TelstraⒸ 62 52 ° Making it worth their while to switch Not asking them to learn a new brand Rewarding them for a begrudging purchase . Tools and insights to Leverages the Telstra optimise usage brand . Cost effective plans, even without Access to Telstra's large consumer and . optimisation small business base Automating points earn at same rate as telco Significant spend p.a. that otherwise "goes to waste" Our existing channels, relationships and interactions pave the road to scale میرا • Scale • Relationships with 5.4m Australian households and -0.9m SMB customers 3.5m Telstra Plus members and 6.5m active digital users Target 1.7m household "moves" p.a. with a high proportion already with Telstra Focus on acquiring energy switchers; trials confirm cost-to-acquire advantage Channel & Marketing . Leverage Telstra Plus with exclusive offers Digital launch on the new stack; then scale in stores and contact centres Ramping up marketing from FY23 (incl to non-Telstra customers) Risk Management Capital-light organic investment Activation of standby assets to enhance peak energy risk management Mitigate energy costs with structured positions (e.g. Murra Warra wind farm) Key FY25 Outcomes Top 5 Energy Retailer by FY25 0.5m+ customers Page 52 Copyright TelstraⒸ Investor Day T Investor Day 26

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