Effective Investment Promotion Strategy

WHAT IS INVESTMENT PROMOTION? ■ A series of activities that seeks to market/promote a particular location (country, city, province, region) as an attractive location for foreign direct investment. Basically a government activity but private sector can be involved ■ Need for targeted approach (investment targeting/lead generation) Involves: - - - - Identifying and communicating comparative/competitive advantages Information dissemination Policy advocacy (improving business/investment environment) Servicing clients (investors) UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific

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