Investment Fraud Awareness
Looking for Fraud Info: High knowledge, those 18-34, and frequent
investors are most likely to look for fraud information online
Q
In the past, where have you most often looked for information about protecting yourself from investment fraud? Please select all that apply. by key
segments
[asked of all respondents; multiple mention; n=500]
Manitoba
Investment Knowledge
Adviser Segments
72
22
Investor Segments
Age
Gender
% who selected
No
savings
Savings, Non-
non- frequent
investor investor
Frequent
investor
Low
Medium High
Non-
investor
DIY
Advised 18-34
35-54
55+
Men
Women
Online
35%
30%
34%
43%
31%
35%
42%
32%
37%
37%
46%
33%
26%
36%
33%
News
23%
25%
38%
36%
21%
42%
36%
24%
39%
36%
25%
25%
40%
29%
30%
Adviser
12%
17%
33%
34%
17%
29%
31%
15%
5%
41%
19%
20%
30%
22%
24%
Friends/family
20%
26%
26%
28%
22%
28%
27%
24%
15%
30%
30%
25%
20%
24%
25%
Social media
12%
12%
9%
16%
13%
10%
10%
12%
14%
10%
16%
11%
8%
9%
13%
Books/brochures
5%
6%
14%
11%
5%
12%
16%
5%
13%
13%
6%
8%
13%
8%
9%
Meetings/
5%
2%
11%
13% 5% 8%
10%
3%
8%
12%
7%
seminars
6 69
6%
6 8%
8%
6%
Bank
1%
1%
1%
1%
2%
1%
1%
2%
0%
1%View entire presentation