Investor Presentaiton
How We Win: By Providing a Superior Customer Experience
Across Our Targeted Product Offerings with a Focus on Value
Market
Be the preeminent kitchen and
bath cabinet value player that
serves all market channels
Product
Innovation focus on a relevant,
lean, value-oriented product
offering for kitchen and bath
Channels & Customers
Objective
Win in the value segment by selling
through Home Centers, National
Builders, Independent Dealers
and Distributors and E-commerce
Customer Experience
Create differentiated, relevant value
by offering end to end engagement,
leveraging technology and
connections across touchpoints, and
offering efficient turnkey solutions
Value segment represents
60% of the market, and our
product offering addresses
80% of the segment¹
Longstanding customer
relationships serving the
value segment while large
competitors focus elsewhere
American Woodmark
•
Serve the largest segment of
the market with strong
growth rates
Manufacturing know-how and
platform is structured to win in
this segment
See additional disclosures, footnote 1 on slide 33 for further information.
Strategic Rationale
Achieve above market growth
through deeper channel
penetration
Create a more diversified, and
balanced portfolio
•
Create sustainable differentiation
through relevant product and
service solutions
Higher customer satisfaction
presents opportunity to capture
pricing
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