HARLEY-DAVIDSON STRATEGY

EXPECT GLOBAL MARKET FOR ICE MOTORCYCLES TO GROW Global New & Used 2-3 Wheel Motorcycle Sales (In Thousands) Used New 2012-2021 CAGR 2021 - 2030 CAGR 774 3% 2% 767 720 612 652 507 561 2,111 2,257 2,378 2% 3% 1,952 1,876 1,611 1,562 2012 2015 2018 2021 2024E 2027E 2030E 3.2 2.8 3.2 2.9 2.9 2.9 3.1 Source: Management Estimates; Market data represents 601cc+, H-D focus segments only New to Used Ratio 11

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