GN Making Life Sound Better
The most focused hearing instruments manufacturer in the world
S
Focus on core capabilities within hearing instruments...
15%
Growth
Hearing instruments
(Retail)
Wholesale USD
hearing instruments ~5bn
Bone anchored hearing systems
Cochlear implants
Hearing instruments
(Wholesale)
USD
-5bn
Hearing diagnostics
960
%0
5%
Profitability
Size (market value)
GN Making Life Sound Better
30%
22
22
...and strategic partnerships in the distribution channel
Component
manufacturers
ReSound GN
•
Maintain high margins
•
Ensure channel access
Manufacturers
• Consolidated market
with two main
component suppliers
(Sonion and Knowles)
• Five main manufacturers
•
of hearing instruments
Competing for market
access
000
Distributors /
buying groups
Top buying groups
include Audigy, Elite,
and AHAA
•
Many distributors across
the world-highly
•
fragmented
Retailers
Traditional hearing
instrument dispensers,
ENTS and online
retailers
Largest retail player is
Amplifon, but
manufacturers are
catching-up
Profit pool (margin)
(20-30%)
Profit pool (margin)
(20-25%)
Profit pool (margin)
(10-15%)
Profit pool (margin)
(5-15%)
Competitors
Retail networks add complexity, limits agility and are investment/cost heavy
Verticals (Implants) divert attention (few synergies)
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