Hardship to Transformation: A Future Proof Greenyard
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Greenyard has transformed and solidified its operational core business
Management is determined to demonstrate improved resilience and increased predictability in its financial results, as such reconfirming and advancing its position as
worldwide leader in fruit and vegetables with an extensive offering of fresh, frozen and prepared products & services and delivering promising benefits to all stakeholders.
The following 6 major actions were taken by management to lay the foundation for a healthy, profitable future for Greenyard and will be monitored continuously in the
future:
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2
3
Strengthened the entire organisation and
governance, intensified cooperation across
countries and divisions, leveraged expertise &
purchasing power
Improved resilience to internal/external factors
by a.o. more robust processes, long-term
relations, diversification, improved planning &
irrigation (weather)
Operational excellence, continuous
improvement mindset and quality
leadership throughout the organization
allowing Greenyard to excel within all
relationships
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2
5
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Further develop asset base and
production capabilities with high-
ROCE investments a.o. in
automation, capacity extension and
quality & efficiency improvements
Structural margin improvement
through focus on higher-margin and
more stable added value services &
fast growing subsegments like
convenience & organic
Strategic shift from day-trading to longer-
term, customer intimate collaborations,
both in the traditional business and
partnerships with top European retailers
6
5
4
Significant potential to further grow the business, enhance its profitability and stabilise cash flows on the back of supportive market trends
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