Investor Presentaiton

Key elements to consider while investing Know cultural nuances • Being a diverse market, India has varying cultural aspects that interplay with business considerations. Buying behaviour varies across several parts of the country • Investors should do a thorough cultural due diligence and invest time in relationship building, both from a business and consumer perspective. Leverage local resources • India has a strong local network of suppliers and vendors. Businesses should be well-versed with the locally available sources to derive flexibility in terms of negotiations, preferred local sourcing, and alternate supply chains • This will have a direct impact on their operations and profitability. Understand regulatory complexities • While the country has made significant improvement in the Ease of Doing Business index by streamlining various procedures, India is still often described as a relatively more complicated operating environment. Price sensitivity • Indian companies and consumers have been extremely price sensitive, owing to the varied demographics • Companies must evaluate the consumer purchase behavior, competitive assessment and change their pricing strategies and sales models accordingly. Regionalisation • Multiple interconnected regional markets tend to have varied regulatory and investment environment, that change from one state to another. Hence, companies should be continuously monitoring the intricacies of the legal system. Labour laws Doing business in India | 18 • Be cognizant of all the labour laws and other complexities while also leverage all incentives and recent schemes specifically introduced to attract foreign investors. © 2022 KPMG Assurance and Consulting Services LLP, an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.

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