HARLEY-DAVIDSON STRATEGY

EXPECT ICE AND EV GLOBAL RETAIL UNIT SALES TAM TO GROW FROM 2021-2030E ICE TAM* (Units, Retail) ~720k ~650K c.2% CAGR ~765k ~775k 2021 2024E 2027E 2030E * Source: Management Estimates ** ICE Tam data represents 601cc+, H-D focus segments only *** EV Tam data represents light/medium/heavy motorcycles and 3-wheelers only. Excludes scooters and 4-wheelers ~1.4M EV TAM** (Units, Retail) ~7.5M c.20% CAGR ~5.4M ~3.6M اس 2021 2024E 2027E 2030E 45 45

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