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Investor Presentaiton

Financial Performance Summary (RUBm, unless specified otherwise)1 Comments 2013 2014 2015 2016 2017 Number of stores 252 322 425 525 622 Detsky Mir stores 224 278 381 480 578 ELC stores 27 43 44 45 44 Sales growth Selling space (k sqm) 320 390 491 596 688 Revenue 36,001 45,446 60,544 79,547 97,003 % total sales growth 30.3% 26.2% 33.2% 31.4% 21.9% % LFL sales growth² 15.3% 14.6% 13.7% 12.3% 7.2% Revenue per sqm³ 118 128 137 146 151 (RUB thousand/sqm) Improved operating efficiency Online sales4 227 443 1,260 2,776 4,637 Share of online sales 0.6% 1.0% 2.1% 3.5% 4.8% Gross profit 13,908 17,263 21,904 27,108 32,798 Margin, % 38.6% 38.0% 36.2% 34.1% 33.8% Gross profit per sqm³ 46 49 50 50 51 (RUB thousand/sqm) Adjusted SG&A5 11,155) 12,807) 15,708 18,885 22,127 Superior EBITDA margins % of revenue 31.0% 28.2% 25.9% 23.7% 22.8% Adjusted EBITDA6 2,771 4,463 6,185 8,203 10,663 Margin, % 7.7% 9.8% 10.2% 10.3% 11.0% Adjusted Profit for the period? 1,153 1,685 2,189 3,827 5,501 Margin, % 3.2% 3.7% 3.6% 4.8% (5.7%) Capex Total Debt 5,922 9,716 18,359 14,638 13,592 Cash and cash equivalents (860) (1,670) (1,934) (2,445) (3,155) Adjusted Net Debt 5,062 2,806 10,618 11,133 10,436 Adjusted Net Debt / Adjusted 1.8x 0.6x 1.7x 1.4x 1.0x EBITDA Capex % of revenue Dividends paid (772) 2.1% (1,945) 4.3% (5,308) 8.8% (1,747) 2.2% (2,468) 2.5% (420) (1,856) (2,973) (4,427) (4,767) DETSKY MIR RETAIL CHAIN ■Strong support from both network expansion and LFL ■Solid LFL Sales growth rates ■ Accelerated rate of new openings in 2017 (+104 stores⁹) ■Slightly declining gross margin due to investment in price leadership to support traffic and LFL growth ■ Over 800bps improvement in SG&A as % of sales over five years (-93bps 2017 vs. 2016) ■Major SG&A optimisation measures implemented by the new management team since 2013 ■Over 320bps margin increase over five years (+68bps 2017 vs. 2016) ■Double-digit EBITDA margin achieved in 2015 and maintained in 2016 - 2017, expected to be maintained in 2018 ■ Asset-light business model allows to achieve superior cash flow generation Conservative financial policy ■Leverage as of 31-December-2017 is 1.0x vs. 4.0x average leverage covenant level across the loan portfolio Attractive returns for shareholders ■Continuous dividend payout pattern ■Yearly dividend payments increased more than 10-fold from 2013 Source: Company data 1 The Group's consolidated financial statements for 2011-2013 under US GAAP and 2014-2017 under IFRS. For the line items and the years presented, there was no difference between the calculation of numbers or presentation under US GAAP and IFRS 2 LfL growth in RUB terms. LfL growth includes only DM stores in Russia that have been in operation for at least 12 full calendar months 3 Calculated per average space for the year 4 Including in-store pickup 5 Adjusted SG&A expenses are calculated excluding Depreciation and Amortisation, as well as additional bonus payments and Income received from partial termination of employees' right to receive shares under the LTI program 6 Calculated as EBITDA, adjusted for the one-off effect relating to disposal of the building occupied by the Yakimanka Gallery in 2014, as well as additional share-based compensation expense and Income received from partial termination of employees' right to receive shares under the LTI program 7 Adjusted for the one-off effect relating to disposal of the building occupied by the Yakimanka Gallery in 2014 (together with related tax effects), as well as additional bonus accruals and Income received from partial termination of employees' right to receive shares under the LTI program 8 Adjusted Net Debt is calculated as Net Debt adjusted for amounts receivable under the loan issued to CJSC "DM-Finance" (Sistema's subsidiary), fully repaid on February 27, 2017. 9 In 2017, Detsky Mir closed six stores as part of the Company's ongoing rationalisation programme 32
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