Freshpet Distribution and Sales Performance

Increased penetration & buying rate Total Freshpet Buying Rate, Penetration and Repeat Rate TTL FP RFG $101.36 $88.78 $91.39 $81.73 $62.86 52 W/E 10/11/14 52 W/E 10/10/15 52 W/E 10/08/16 Buy Rate 52 W/E 10/07/17 52 W/E 10/06/18 Penetration Repeat 1.40 64 freshpet brand PET FOOD 1.47 67 1.54 1.77 2.02 68 69 70 Source: TTL FP RFG, 52 weeks ending 10/6/18, Nielsen HH Panel, Internal Buy Rate Calculation, Repeat NBD-Adj Nielsen HH Panel 33

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