RBC Business Segments Overview slide image

RBC Business Segments Overview

- Personal & Commercial Banking – Canada Volume ($ billions) CAGR 7.3% 608 631 578 538 277 264 248 230 344 354 330 308 2012 2013 ■Loans and acceptances 2014 Q1/2015 ■ Deposits RBC Cross-selling metric (Households with transaction accounts, investments and borrowing products) (1) 24% Superior cross-sell ability 16% RBC (7) Peer Average Market share (2) Industry leading Efficiency Ratio (%) (7) Market Product Rank share Peer Average (7) Consumer lending (3) 49.9% 49.7% 49.2% 23.7% Personal core deposits + GICs 20.3% 2 Long-Term Mutual Funds (4) 14.4% 1 44.7% 44.5% Business loans ($0-$25MM) (5) 25.2% 1 44.2% 43.8% RBC Business deposits (6) 26.2% 1 2012 2013 2014 Q1/2015 Investor Relations 11 (1) Canadian Financial Monitor by Ipsos Reid - 12,000 Canadian households annually - data based on Financial Group results for the 12-month period ending October 2014; TFSA is considered an Investment. (2) Market share is calculated using most current data available from OSFI (M4), Investment Funds Institute of Canada (IFIC) and Canadian Bankers Association (CBA). OSFI, IFIC and Consumer Lending CBA data is at October 2014 and October 2013, Business Loans CBA data is at September 2014 and September 2013. Market share is of total Chartered Banks except for Business Loans which is of total 7 Banks (RBC, BMO, BNS, CIBC, TD, NBC, CWB). (3) Consumer Lending market share is of 6 banks (RBC, TD, CIBC, BMO, BNS and NA). Consumer Lending comprises residential mortgages (excluding acquired portfolios), personal loans and credit cards. (4) Mutual fund market share is per IFIC and is compared to total industry. (5) Business Loans market share is of the 9 Chartered Banks that submit to CBA on a quarterly basis. (6) Business Deposits market share excludes Fixed Term, Government and Deposit Taking Institution balances. (7) Peer average is based on annual results for BMO, BNS, CIBC & TD. Information for Q1/2015 not yet available.
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