Q1FY23 Financial Results
SCALE & SPEED THROUGH DIGITALISATION
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Growing trend of digital on-boarding of customers
HDFC
WITH YOU, RIGHT THROUGH
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Reimagined on-boarding journey with both, mobile and web
Digital on-boarding enabled for channel partners
Customers digitally on-boarded and go through a paperless approval process
Use of QR codes to help customers access the digital platform
92% of new loan customers on-boarded digitally
Focused targeting and lead nurturing across multiple digital channels/platforms using SaaS
based marketing solutions, thereby increasing effectiveness of marketing campaigns
Use of technology solutions and fintech integrations at various stages of underwriting,
enabling speedy processing of applications and fraud detection
Machine Learning (ML) based lead scoring model
Advanced conversational chatbot with Natural Language Processing (NLP) and ML
technology, backed by live chat to address customers' servicing and new loan
requirements 24X7
HDFC's website in six vernacular languages, besides English to serve the needs of
customers in Tier II, Tier-III cities and rural areas
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