Yili Innovation and Market Leadership
Company
Product
Ice cream: business growth rate exceeded 30%, leading the industry for 28
consecutive years
Revenue of ice cream in 2022 grew more than 30%
Market share of ice cream maintains No.1 in the market, leading the industry for 28 consecutive years
·
租须尽欢
Explore both online channels and physical store business models to
better enhance our channel advantages; Sales through e-commerce
channel and new retail channel nearly doubled in 2022
Digital supply
chain construction
chain constructio
•
Empower supply chain with digital technology to further reduce
logistics costs, enhance agile delivery capabilities and improve
customer satisfaction
(伊利
Ⓡ
品质,源于热爱
活色鲜香
此刻尽欢
Breakthrough in
high-end brands
•
The growth rate of high-end brands such as Gemice, Qixuan, and NOC
is faster, and the product mix is further optimized
Continuously upgrade products, such as reducing sugar level and
adding high protein concentrated milk, to meet more high-end needs of
consumers
甄稀
GEMICE
甄选生牛乳 只为更纯正
甄稀冰淇淋,是伊利旗下的高端冰淇淋品牌
甄选生牛乳搭配久保白桃等真材实料
只为成就一杯纯正美味
一口甄稀,给你一份真实自然的快乐!
藝碼
全新升级
甄桶
甄稀
乾梯
Data source: Nielsen, Company data
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