ANNUAL INTEGRATED REPORT 2021 slide image

ANNUAL INTEGRATED REPORT 2021

39 ANNUAL INTEGRATED REPORT 2021 | AXTEL AXTEL DIGITAL The biggest challenge we initially faced due to the health emergency was to adjust Axtel's operations to a fully remote system. This change was made possible thanks to the Axtel Digital initiative which helped us transition to a hybrid work culture, rethinking physical and digital spaces and processes to comply with health regulations and work safely. This year we focused on increasing the efficiency and agility of operations without sacrificing employee and associate safety. Redesigning our processes has been an essential part of our new business model. We reviewed all functions of the pilot model implemented at the beginning of the pandemic in detail and analyzed feedback from our employees to make changes and increase productivity through specialized training and digital tools. We have made adjustments to employee training to become a more intelligent, analytical, and data-driven organization. We constantly update our understanding of cutting-edge technological issues, such as automation and data mining in new digital trends. We focus on using specific strategies to achieve digital transformation and perform specific projects to automate a large part of our operation. Thanks to tools such as Robot Process Automation (RPA) we can improve the customer experience while keeping costs to a minimum, obtaining excellent results and maintaining the budget. =
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