Prada Investor Day Presentation Deck

Drivers of Gross and EBIT Margin Expansion Drive sales density within existing network with limited space growth Increased the content, quality, and uniqueness of our products Marketing, CRM, clienteling strategy and continuous enhancement of in-store customer experience Retail Productivity Channel Mix Supply Chain Operating Leverage PRADA Group 90%+ retail target Online growth accretive to profitability Growth in licensing business Process optimization and complexity reduction Optimisation of inventory management Scale efficiencies Organic growth Existing overhead platform scaled for growth 93 Capital Markets Day 2021

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