Investor Day Presentation
INVESTOR DAY H
hachette
-
LIVRE
PRESENTATION
SINCE 2007, PROACTIVE ACTIONS HAVE BEEN TAKEN TO
SUCCEED IN THE DIGITAL TRANSITION AND PRESERVE
MARKET VALUE (1/2)
Lagardère
PUBLISHING
Development
of a legal
digital offer
Securing of rights through systematic acquisition of print and digital rights
Digitization of backlists and systematic release of front list titles in both print and digital
formats
Ensuring availability of ebooks on all platforms and formats
Implementation of innovative R&D policy regarding products to anticipate evolutions
especially on the Children and Educational segments
Human
resources
and expertise
Training teams to use new tools (production of ebooks...)
Recruitment and development of new skills (webmarketing, websites, community
management, CRM...)
Development
of digital
infrastructures
and adaptation
of traditional
structures
Investments in internal digital infrastructures (Digital Asset Delivery, metadata
management system, CRM...)
Adaptation of traditional structures (distribution, sales forces...)
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