Investor Presentaiton
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BUSINESS HIGHLIGHTS
AT A GLANCE
Newer, youth-centric
designs and patterns in
Uprights.
Lightweight and stylish
360 degree spinning
trolleys.
Backpack ranges for
school boys and girls
Laptop backpacks for
office-goers
Post the new management, product portfolio has been revamped to suit the changing consumer trends
safarl
Genie
safari
safari
safari
■ Identified the evolving trends and
deployed focus and resources on
driving Hard Luggage
Strengthened the product team
(design & development) to roll-out
large number of SKUs across
product categories
■ Discontinued traditional products
like Polypropylene based framed
luggage
Acquired bags maker Genius
Leathercraft in Sep '15 focusing on
school bags and backpacks
With >800 SKUs across all product categories
Group
Product Category
Revenue Contribution*
Remarks
RDFL
Soft Luggage
Upright
~67%
• Focusing on rolling duffels as against traditional duffels
• Focus on vibrant youthful designs in 4 wheel uprights
• Phasing out of traditional 2 wheel uprights
• Branded offering in a largely unorganized market
• Innovating in Backpack by adding thoughtful features
Children's Accessories
Backpacks
Hard Luggage Polycarbonate & ABS
•
Focus on innovative designs to suit new-age customers
~33%
• Phased out traditional Polypropylene based framed hard luggage
Company has evolved its products portfolio by rationalizing SKU mix in line with its product philosophy
Average of 3-year revenue from FY 18-19 to FY 20-21
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