Investor Presentaiton

Business model creates increasing synergy as we scale Advertising Mary Ann+ Powell, OH Rudy Result: Improving Customer Acquisition Cost Increases ad relevance Drives velocity Amplifies advertising freshpet FRESH SMALL DOG NUTRITIONALLY DEVELOPED FOR SMALL DOGS BITE-SIZE BEEF RECIPE Innovation freshpet SPRING & SPROUT PLANT BASED MEALS freshpet HOMESTYLE Creations BEEF, CHICKEN & TURKEY RECIPE WITH EGGS, CARROTS, BROWN RICE PUMPKIN & GREEN BEANS WITH CARTS & CRANBERRIES PLANT BASED PROTEIN CAGE FREE EGGS NET WT 118 (454) Result: More broadly appealing line-up. Visibility/Availability REAL FOOD FRESH FROM THE FRIDGE freshpet REAL FOOD FRESH FROM THE FRIDGE. freshpet BUILD YOUR OWN BOWL Result: More and bigger fridges Space for innovation 44

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