Working Toward the Mobility Society of the Future
Message from
the President
The Source of Our
Value Creation:
What Makes Us Toyota
Value Creation Story:
Working toward the Mobility
Society of the Future
Business Foundations
Corporate Data
for Value Creation
> Making Ever-better Cars > Initiatives to Achieve Carbon Neutrality
Software and Connected Initiatives > Commercial Sector Initiatives > Woven City
Toyota Times
Answers to Five Questions
about Toyota's BEV Strategy
(Report on Media Q&A Session)
"Do you like
battery EVs?" Akio
Toyoda's Response
At a Q&A session with the media after his presenta-
tion, President Akio Toyoda talked about his ideas.
Is This a Strictly BEV Shift or Part of a
Multi-solution Approach?
-Going forward, are you going to focus more
on BEVS than other electrified vehicles? Or has
your strategy of BEVS being just one part of a
full lineup of electrified vehicles not changed?
Akio
We have made the utmost efforts toward
achieving carbon neutrality, and we will contin-
ue to do so going forward.
Toyota is a global company with a full lineup
of products. We have seen changes in the
energy situation in each country, and the way
customers use vehicles is diversifying.
It is the customers, not we at Toyota, who
choose which options to use. So, no solution
will come from our decision alone.
What we will do is have a wider range of
available options, and make serious efforts
across our full lineup of options.
We want to be prepared to meet customer
and market expectations and preferences
more quickly, and more flexibly. In this way, I
believe that we will be able to enhance our
competitiveness, and that is how we will be
able to survive.
Just because I drive a hydrogen-powered
vehicle, it does not mean that I am prioritizing it
over others.
All of our employees, suppliers, affiliated
companies, and the 5.5 million people work-
ing in the automobile industry, have made
serious efforts in Japan toward achieving
carbon neutrality.
Toyota does business worldwide, and our
full lineup of products is key to our global
operations. I hope you see that we are putting
our all into this approach.
Why Not Pursue 100% BEVs across the
Whole Lineup?
-As the largest carmaker in the world, why
are you targeting only 35 percent of your
current volume? Why not go for 100 or 50
percent BEVs, as many of your competitors
have now done? Why is 3.5 million sufficient in
your mind?
Akio
With a baseline toward 2035, we want to
increase our carbon-neutral vehicle offerings
as much as possible.
However, the energy situations in individual
countries are having a big impact on the path
to carbon neutrality. That is the reality. I hope
you understand that this is something Toyota
cannot control.
If no sufficient clean energy and charging
infrastructure exists in a market, expanding our
BEVS and limiting options will result in inconve-
niencing customers. We want to avoid that.
When we look at the global market, it is a
diversified market that we are dealing with, and
that is what Toyota does. Diverse solutions are
necessary in diverse situations. Also, the best
solution for the average person will not neces-
sarily be the best solution for everyone.
Therefore, as we are in uncharted territory
with lots of uncertainty about the future, we
want to take a diversified approach. That is why
we have worked hard to maintain our full lineup.
We will take on this challenge together with our
suppliers, affiliated companies, and partners.
That is what I would like you to understand.
Toyota vehicles are used all over the world to fill
various needs, not just for one particular market
or one specific need.
Thoughts on Preserving Jobs
-Your suppliers are closely watching this
announcement, since some of them could
face major impacts. What are your thoughts
on employment within the industry?
Akio
First of all, it is the market and customers who
decide which carbon-neutral options to
choose. This is the premise here.
The numbers related to carbon neutrality that
we have heard so far are goals for 2040 or 2050.
We don't want to be a company that sets an
appealing target but doesn't bother trying to
achieve it once the announcement is done.
What we are announcing today is a bit more in
the near term. Many of the cars that you are
looking at right now will be launched on the
market very soon.
Looking at the run up to 2030, what we
presented today will be a good tool to start
discussions and take action with various
stakeholders while leaving room to imagine
more what the next eight years will be like.
By presenting a guideline in the product
planning area, we will be able to examine the
potential impact on our suppliers or our pro-
duction plants.
The automotive industry accounts for 75% of
the components procured from suppliers and
there are tier one, tier two and tier three suppli-
ers supporting the industry. Even if we empha-
size the importance of keeping many options
available, any shift toward carbon neutrality can
be a critical issue for suppliers who have until
now produced only engine-related parts.
We can't just tell these suppliers that we
have no use for them anymore because
that's what the market chose. I would like to
evolve the automotive industry such that the
people and companies who have been
pursuing existing businesses for decades will
not feel that their efforts were in vain, and we
will continue to show respect for their mean-
ingful work.
The future is not determined by the goals
presented by leaders, but by purposeful
passion and action. Looking toward the goal
for carbon neutrality in 2050, what the future
looks like in 2050 will change depending on
how we act in the next few years, five years,
and ten years, and we want to make the
change happen.
The future will not suddenly emerge from the
present; rather, the future will be created by the
accumulation of present moments as they
become the past. We hope that you will allow
us to leave many options open in this process.
It is not true that we are not fully committed
because our goal is not 100% BEVs. We hope
you will understand that we would very much
like to continue our work in this industry.
Evaluation by Environmental Groups
and the Future of Engines and BEVS
-An environmental group put Toyota at the
bottom of the climate action rankings. Let
me ask you again. What is Toyota's position
on BEVs? Also, what is the future plan for
engine development?
Akio
It is their ranking, and we take it seriously, but
if we are still not considered proactive toward
BEVS with our 3.5 million BEV target and 30
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