Oatly Results Presentation Deck
2,
KEY RETAIL AND E-COMMERCE
PERFORMANCE
HIGHLIGHTS
3.
4.
5.
SALES GROWTH DRIVER...
of the total dairy alternatives category(¹)
SALES GROWTH DRIVER...
of the oatmilk category(¹)
VELOCITY...
ranking vs. non-dairy milk brands(2)
OATMILK BRAND POSITION...
by net sales (U.S.)(3) and retail market share (EMEA) (4)
CATEGORY CREATOR...
& #1 oatmilk brand on Tmall(5)
#1
#1=+*
#1 +
#1 米
+
#1
#2
#2 = +
Source: Nielsen IQ, IRI, management projections, Tmall Database
Notes: Nielsen only covers measured channels (-38% of total America revenue).
1.
In key markets of Sweden, Germany, the U.S. and the U.K. for the last 52 weeks ending week 24, 2022 in Sweden, Netherlands, Austria and Switzerland, ending week 26 2022 in Germany, June 18, 2022 in the US, and June 18, 2022 in
the U.K. Calculated as Oatly growth in value sales over the aforementioned periods as a % of total dairy alternatives category sales growth and as a % of total oatmilk category value sales growth over the aforementioned period.
Excludes private label.
over the aforement
Velocity (rate of sales) based on top selling SKU by sales value compared to top selling SKU of next three largest competitors by sales value in key markets in Sweden, Netherlands, Austria, Switzerland, Germany, the U.S. and the Q2'22 EARNINGS PRESENTATION
U.K. for the last 12 weeks ending week 24, 2022 in Sweden, Netherlands, Austria and Switzerland, ending week 26 2022 in Germany, June 18, 2022 in the US and June 18, 2022 in the U.K. (Major Multiples).
Based on publicly-disclosed FY2021 net sales figures for Oatly's key competitors.
Nielsen in terms of retail sales value for key markets of Sweden, Germany, and the U.K. ending week 24, 2022 in Sweden Netherlands, Austria and Switzerland, ending week 26 2022 in Germany, and June 18, 2022 in the U.K.
Tmall database, as of June 2022.
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