Increasing Free Cash Flow Generation

Early stages of large TAM opportunity $51b¹ <10% Penetration across all product and customer segments 2023 1 Includes Total Addressable Market for software in HubSpot's core product groups including Marketing Hub, Sales Hub, Service Hub, Operations Hub and CMS Hub. Does not include Commerce Hub. Source: IDC and HubSpot estimates $77b 1 2028

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