Pro Forma Financials and Market Positioning
Continue National Geographic Expansion
Geographic Priorities
AK
CA
Core
WA
MT
ME
ND
OR
TVD
MN
NH
ID
SD
WI
NY
MA
WY
MI
RI
IA
PA
NE
NJ
NV
OH
IL IN
UT
-DE
CO
ww
MD
KS
MO
VA
KY
DC
NC
AZ
TN
OK
NM
AR
SC
GA
MS
AL
HI
TX
LA
Core
FL
Expansion
Emerging
■
Strategies
Focus on Large Population Markets
-"Expansion" Markets: Florida, Texas, Mid-West
-"Emerging" Markets: California, Arizona
■
Expand DSD Route Network
■ Drive Power Brands via National Warehouse
Make Tuck-in Acquisitions
Significant Opportunity for Growth in Expansion and Emerging Geographies
Utz $
% 2019 Utz
Rank
Market
Retail Sales
Share
59%
#2
7.4%
Expansion
31%
#4
3.2%
Emerging
10%
#6
1.2%
National
100%
#4
3.8%
Source: IRI MULO-C data (52-week period ended 12/29/2019).
utz
SM
☑BRANDS
Each One Point Share Gain in
Expansion/Emerging Geographies
Represents $180mm of Incremental Retail
Sales
7.4% Share Nationally Represents
$890mm of Incremental Retail Sales
25View entire presentation