GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

61 USC Annenberg GAP Generally Accepted Practices The Media Environment: Establishing Context Extent of Usage (1-7); Core = 4.0+ Mean Mean Creating content designed to be spread via 5.16 social media Multimedia content for mobile devices Television 3.72 3.31 Twitter 5.11 Radio 2.81 Production of online videos 5.01 Google Plus 2.68 Facebook 4.77 Online audio (e.g. podcasts) 2.62 Print newspapers 4.75 Instagram 2.37 Using two or more social or sharing media 4.72 Crowdsourcing 2.19 platforms in one campaign Pinterest 2.01 Print magazines 4.70 Wiki 2.02 Sharing of online videos 4.65 Vine 1.87 YouTube 4.64 Other 1.64 Search Engine Optimization 4.58 LinkedIn 4.36 Creating content in partnership with 4.27 external audiences Online editorial web sites 4.09 *1=Didn't use; 7=Used significantly Strategic Communication and Public Relations Center

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