Nigeria FinTech Landscape - Impact Assessment
Nasir - Formal mass
37 year old, married with 2 children
Illustrative
■ Administrator at local secondary school in
Sabo, Lagos
Worked in various clerical position for 10
years following his undergraduate
education
■Medium knowledge of technology
Income
<N 1M p.a.
Medium
Tech knowledge
+
Lifestyle overview
Works as an office
clerk in Sabo,
Lagos
■ Resides in a rented
two bedroom
apartment in Ikeja
Supports family
dependents,
especially parents
Current banking
Financial goals
Improve savings
culture
Uses a single First
Bank savings account,
for his savings
Uses cards and mobile
banking for bill
payments, and other
personal transactions
■ Uses a trusted agent
close to his house, to
send money to his
parents and other
relatives in his
hometown
Needs
Education on
various savings
platforms, to:
-
improve
disciplined
savings
Devices
SOURCE: Customer interviews (n=215), team analysis
McKinsey & Company
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