KBank Subsidiaries and ASEAN Economic Strategy
K
KASIKORNTHAI
The K-Strategy
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
■Customer Centricity remains our core philosophy with the aim to "Empower Every Customer's Life
and Business"
Purpose
To Empower Every Customer's Life and Business
Customer
Promise
Total Solution
K-Culture
Strategic
Imperatives
New
Capabilities
Attentive & Inclusive
Any Time & Any Where
A PIONEER FOR THE BETTER, A STEP AHEAD FOREVER
Customer at Heart | Agility | Collaboration | Innovativeness
Lend successfully
using data analytics
Trustworthy
Embed in select
financially relevant
ecosystems
Ensure cyber
security and data
confidentiality
8 TRANSFORMATION JOURNEYS
บริการทุกระดับประทับใจ
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K
KASIKORNTHAI
New Capabilities to Enable K-Strategy
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
8 Transformation Journeys are new capabilities to help "Empower Every Customer's Life and Business"
To Empower Every Customer's Life and Business
1 Ecosystem Orchestrator
& Harmonized Channel
Orchestrating ecosystems with partners
and providing an excellent experiences
throughout customer journeys
New Growth in
Regional Market
Exploring new growth by
- Regional Payment for All
"Better Me" Finance.
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2 Intelligent Lending
Leveraging customer data to
offer personalized lending
experience and achieve fair risk
adjusted return
3 Proactive Risk &
Compliance Management
Proactively identifying potential risk and
establishing loss prevention and detection
Purposeful
& Practical
Leadership
Data Analytics 5
Expanding data analytics
capability to enhance business
opportunity and operational
efficiency
Cyber Security &
IT Resilience
Enhancing comprehensive
cyber security and IT
capabilities
Performing Talent and Agile Organization
Modern World Class Technology Capability
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