Sales and Marketing Overview & Strategic Business Overview
NORTH AMERICAN ACTIVEWEAR VALUE CHAIN
ACTIVEWEAR FLOWS FROM MANUFACTURERS THROUGH GO-TO-MARKET CHANNELS BEFORE REACHING END-CUSTOMERS
MANUFACTURERS
Manufacture and sell
blank apparel in large
quantities to both
distributors and directly
to go-to-market channels
DISTRIBUTORS
Purchase large quantities
of product to redistribute
S&S alphabroder
do
ACTIVEWEAR
SANMAR STATON
• corporate & casual
GILDAN®
(1) Go-to-market channels with sufficient scale to source directly from manufacturers are considered to be national accounts
Note: Companies referenced above do not reflect comprehensive list of distributors and national accounts
GO-TO-MARKET CHANNELS(1)
Sell blank and decorated apparel to end users through
purchase occasions such as:
Corporate and promotional
Brick and Mortar and online retailers
Digital printing
Event merchandising and tourism
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Sports
Collegiate
Fanatics
MAD
ENGINE
amazon
Walmart
adidas
Michaels
GRAPHICS
LIQUID
CUSTOM
INK
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