Pursuing Profitable Growth

41 Key Drivers Grow User Retention or Engagement Improve UA Efficiency Improve Engagement Marketing Efficiency DRIVERS OF PATH TO PROFITABILITY ROI on UA Marketing (1) ROI 3.00 x 2.00 x 1.00 x 0.00 x (1.00)x 0 12 24 36 Q1 2017 Q3 2019 Q2 2017 Q4 2019 -Q3 2017 Q1 2020 -Q4 2017 -Q2 2020 Q1 2018 Q3 2020 Months Q2 2018 Q4 2020 Q3 2018 Q1 2021 -Q4 2018 Q2 2021 -Q3 2021 Q1 2019 Q2 2019 -Q4 2021 (1) ROI calculated based on cumulative gross profit after engagement marketing divided by UAC. skillz

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