Investor Presentaiton
2023 Overall Smartphone Market Key Words and Countermeasures
➤ Affected by slow global economic recovery, continued inflation, rising unemployment rate, and
lengthened product replacement cycle, the 2023 overall smartphone demand has declined
continuously. The Company expected that 2023 global smartphone shipment will decline by
6.3% to 1.10 billion units compared to 2022, 6.6% decrease compared to the original
forecast in Jan 2023.
2023 China smartphone shipment will decline by 5.1% to 260 million units
compared to 2022, 5.5% decrease compared to the original forecast at the beginning of
2023.
➤ Due to the intensive market competition and the smartphone camera continues to de-spec, the
smartphone makers are facing profit declines or even losses in the hardware, resulting in
higher cost pressure.
Foldable smartphone shipment is growing significantly, up by 29.4% YoY, with demand for
urgent module miniaturization; Flagship smartphones focus more on the experience
of better image performance.
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