Creating Economic Impact

Merchant Profile SMB Alison Ables runs Prelude and Dawn, a modern bohemian boutique in Los Angeles that carries a diverse selection of clothing and handmade goods. Alison uses Shopify POS for Prelude and Dawn's brick and mortar location and has taken advantage of Shopify Capital several times since joining the platform in 2016. She has used the rounds of funding to hire more staff, purchase inventory, and move her physical store into a highly desirable neighborhood. Prelude and Dawn was mainly a brick and mortar store at the beginning of the pandemic so she had to shift gears and spend more of her Capital funding on online advertising. The funds that she applied towards marketing helped her not only get through the pandemic but grow her business. 6112 10 10

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