Omni-channel Growth and Financial Performance
Our Strategy 2021 - key building blocks
Solidify leadership in the children's goods retail
Investment in logistics - enhancing our delivery options
84% Next Day Delivery Coverage of Russian Population by 2022
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Further roll-out of private label and
exclusive offering
✓ 60% private label share in the sales by 2024
Continuous expansion of
omni-channel proposition
driving both offline and online sales
2x GMV growth '20-24
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Pet supplies stores - penetrating new
market
✓
Promising unconsolidated new market
New verticals
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✓
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✓
Implementing best-in-class UX
and CX across the channels
An emerging go-to app for anything children's goods related
Marketplace as a tool
to enrich the assortment
2.4m SKUs by 2024 - the leading children's goods assortment
Digital services - further unlocking
value of our mobile app
✓
A promising new source of monetization/traffic
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