Snap Inc Investor Presentation Deck

Snap Inc. AR Builds Consumer Confidence Over half of the shoppers on Snapchat agree that AR gives them more confidence about product quality.¹ More than half of people want to use AR technology to assess products, allowing for a risk-free, try-before-you-buy experience.² Returns are a $550B problem, which AR can help fix. AR-guided purchases led to a 25% decrease in returns.³ ¹2021 Global Deloitte Digital Study commissioned by Snap Inc. | Base = Aggregate (n=8,770). 2 NielsenIQ Analysis, "Augmented retail: The new consumer reality." 3 ARInsider Article, "Does AR Really Reduce eCommerce Returns?" ) TRUE SIZE TECHNOLOGY Create Q GUCCI GUCCI O SHOP NOW GUCCI P Ⓒ Browse G Explore WRIST TRACKING PIAGET SHOP NOW 0 ♡ Favorite 4x S> SHIN LOUD Create TRY-ON O Scan NYX PROFISSIONAL MACEL FLIP CAMERA FOR BEAUTY DROP SHOP NOW Ⓒ Browse he G Explore 39

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