Telia Company Mergers and Acquisitions Presentation Deck

MTV IN MORE DETAIL TOUGHER AD MARKET ● ● 9 CAGR 2015-18 (%) 12% -2% AVOD ad market Linear TV ad market Source: Media Vision, Ficora Ad market lagging Sweden AVOD less than 10 percent of total market vs 25 percent in Sweden A relatively weak macro development also impacts MTV largest commercial broadcaster SVOD GAINING MOMENTUM CAGR 2015-18 (%) 38% 1% ■SVOD market Pay TV market Source: MediaVision, Ficora SVOD growth driven increased willingness to pay Similar growth domestic SVOD vs international SVOD STRONGER TOGETHER CHAMPIONS LEAGUE UUTISET TEAM PASS LIIGA PASS GAME PASS PUTOUS FE HUOMENTA SUOMI ASSEMBLY KXL H NHL Strengthened offering when combining MTV and Telia together with partners

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