Hypebeast Results Presentation Deck

r Hypebeast Ltd. 150.HK Boosting Full Price Sell-through to Achieve Profitability Gross Profit HYPEBEAST 39% 89M FY21 41% FY22 E-Commerce and Retail Gross Profit (HK$) O E-Commerce and Retail Gross Profit Margin 98M 1. FY21/22 Annual Financial Results 2. Represents HBX sales Cost of Inventory 61% 138M 59% 144M FY21 Cost of Inventory (HK$) Cost of Inventory as % of E-Commerce revenue FY22 Percentage of Full Price Sales 37% 63% 29% 71% FY21 FY22 Mark Down as % of E-Commerce and Retail Revenue Full Price as % of E-Commerce and Retail Revenue E-Commerce & Retail | 14

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