Snap Inc Investor Presentation Deck

Snap Inc. Opportunity to Expand Our Market Share Snapchat comprises less than 2% of the US digital ad market¹ b ¹Snap Inc. internal data 2020. eMarketer 2020 estimates, Oct. 2020. Percentage calculated by dividing Snap Inc. US revenue by US digital ad market. See Snap Inc. public filings with the SEC. 2 Snap Inc. internal data Q4 2020. eMarketer 2020 estimates, April 2020. Percentage calculated by dividing US monthly active users by US smartphone users. See Snap Inc. public filings with the SEC. yet reaches nearly half of US smartphone users.² 35

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