Azerion Results Presentation Deck
Consolidation and integration update
Focus on integration and consolidation; strategic M&A powering growth
Transaction
INFINIA
madvertise.
INNOVATING MOBILE ADVERTISING
M MEDIA
HI Hybrid Theory
ADPLAY
VLYBY
targetspot
+Monolith, Takerate & Adverline
azerion
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Strategic rationale
Geographic diversity into LATAM & US Spanish
speaking market
DMP focused on improving customer advertising
campaigns through digital activation
Premium publisher reach
Diversification of publisher monetisation services
Premium publisher reach
Geographic diversity
Diversification of publisher monetisation services
Exclusive premium publisher reach
Established local sales team
Extend advertising performance management
Geographic diversity into the US & UK
Advertiser, Agencies, Publisher reach
Geographic diversity
Publisher monetisation technology
Premium agency & publisher reach
Geographic diversity
Diversification of ad formats
Premium publisher reach
Entry into digital audio advertising
Geographic diversity into the US & UK
Diversification of ad formats
Premium advertiser & publisher reach
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Progress
Integration level of completeness
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Milestones Achieved
Commercial and technical integration complete with
teams, product, and clients managed under one Azerion
structure
Optimised for improved financial contribution
Integrated sales teams of Madvertise and Hi-media,
rebranded as Azerion
Commercial and personnel integration complete.
Mmedia branding merged with Azerion
Commercial integration complete with launch of Azerion
US and Azerion UK
Majority of data segments integrated into Azerion's SSP
platform Improve Digital
Product integration complete with technology being run
through Azerion full monetisation services
Commercially rebranded as Adplay by Azerion
Integration of CTV technology into Azerion's SSP Improve
Digital on going
Tech updates of Improve Digital platform to integrate new
digital audio ad format ongoing
Commercial integration into Azerion complete outside of
core markets Belgium and France
LO
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