Wix Results Presentation Deck
Product Updates
Our vision remains to allow anyone to create anything online, regardless of the
user's need or skill level. We execute this vision by developing innovative
technology and products that are intuitive to use and give creative freedom to
the user.
Our offering is anchored by the Wix Editor and bolstered by two products we
have introduced and launched in the last two years, Wix Artificial Design
Intelligence (ADI) and Wix Code. With this product platform, we are able to
address the needs of any user, from the novice to the expert, and give them the
ability to create any type of online presence.
Wix ADI
Wix ADI allows a user to create a website tailored to their specific business - with
its own content - in minutes. Users can publish a website created by ADI, or
further modify it in the Wix Editor before publishing. The combination of Wix
ADI and the Wix Editor provides a powerful offering that we believe is
unrivaled in the market today.
Since the addition of Wix ADI to our platform in August 2016, conversion of users
to premium subscriptions on Wix has increased meaningfully. Wix converted a
larger number of users at a higher rate in its Q1 2018 cohort than in any previous
Q1 cohort. We are already observing benefits to conversion in non-English
speaking markets as well.
This performance proves the positive return of the incremental R&D
investment in 2015 and 2016 related to ADI.
WIX.com
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