SmileDirectClub Investor Presentation Deck
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Current Funnel Drop Offs
• Show rate
SmileMaker Platform is an innovative proprietary Al technology that will
drive stronger sales conversion rates.
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SmileMaker Model Summary
Current web site conversion rate per visitor is ~0.5%
Large opportunity to increase web site conversion rate by leveraging proprietary Al technologies to shorten
treatment plan presentation to customer and the ability to buy now
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A 25bps of improvement would be worth $200 million in annual incremental aligner revenue and up to $160
million Adjusted EBITDA
Illustrative example of increased conversion from SmileMaker:
CURRENT STATE
website daily visitors
Cancel rate
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• Retake kit
Reschedule rate
Kit return
Impression acceptance rate
Photo upload
Photo acceptance
smile
DIRECT CLUB
Smile Assessment
Kits &
Scans
1-3 Weeks
Buy
0.50% Aligners
1K
200K
SmileMaker
website and app store daily visitors
Reduces time
from scan to order
from weeks to
minutes
Buy moves
up-funnel
0.75%
Download Scan /
Draft Treatment
Plan
1-3 Minutes
Buy
Aligners
Buy
Aligners
1.5K
200K
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