Imperial Brands Investor Day Presentation Deck

Strategic review: strategy defined by Imperial for Imperial ● ● ● ● Rigorous Approach Fresh perspectives and expertise Fact-based (market, consumer, competitor) Guiding Principles Developed with broader leadership team Leveraging our strongholds Learning from what went wrong in the past Considering all options to create value 8 Capital Markets Day | 27 January 2021 IMPERIAL BRANDS Clear areas of future focus where we have a right to win

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