Investor Presentaiton
Burger King Indonesia
Growth Initiative: Enhance chicken and value offering
Ongoing tailoring of menu to suit local tastes, driven by primary research to help drive Average
Daily Transaction ("ADT") growth at the store level
frested
S
elah tersedia
KING'S KING DEALS
CHICKEN
IM NA MINUMAN
20.000
KING'S CHICKEN
**19.091
MENU BOKEK,
Namarin Selcecrea
Mulai dari
FRESH
QUCKEN
ww
tively m
BURGER
KING
Coca-Cola
RB
an
Cene Choce Top
8501
Fries
Sundae
Super Cane
8.509
-9.004
9.00
Mulai dari
10
RB
King Ple
Cheesy Pries King Fusion
Mulai dari
ORB
Cheesy Rasher Fries
Mulal dart
15RB
lee Coffee
Gala Aren
15-000
12-2
SUPER
FLOAT
FLOAT
Super Float
10-09
2 Chicken Strips
12-73
Chicken Burger
14.0%
Super Float
Beef Burger
Premisan
"IS-000
Masi
King Box MASI
18192
WHOPPE
Strategy
Strategy
Opportunity
Opportunity
~54% of the total western QSR spending in
Indonesia on chicken, suggesting potential for
Burger King Indonesia to further scale up its
Bone in chicken business
Introduced fresh chicken to compete with key
players with full back of house capabilities
New Recipe set to launch in Q4 2021
60% under 30 with a growing middle class
Value menus are key to introduce /induct and
build frequency and close traffic gap
Introduced all new Bokek Menu with prices
starting at 5000 IDR
Aggressive innovation across value platforms
9%
O
37%
54%
MENU
BOKEK
10th
12th
15
MENU
BOKEK
MENU
BOKEK
SEMUA ADA
12"
MENU
BOKERNYA
15
BURGER
KING
Chicken QSR
■Burger QSR
■ Pizza QSR
10
MENU
BOKEK
MENU
BOKEK
MASI
O
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