Investor Presentaiton
ALANA INSTITUTE
A DAY IN THE
LIFE OF A LITTLE
RACE HORSE
"I will never forget that dark and dusty bin," said the little horse,
happy after being traded at a fair
The Toy Exchange Fairs were a success -
many children and toys left happy.
PHOTO JOÃO LACERDA
"I remember it like it was today. I was talking with my friends
about the future, and we were having fun trying to guess who
would be next to leave the store. I was used to watching all the
excited children and would imagine what my life would be like
outside that shelf. Would my owner take me everywhere? Would
I be his favorite?
Then finally came the day I met you. You were so excited to
see me! We were inseparable... But it didn't last long: soon after
you got another toy and I was cast aside. I felt abandoned. I kept
thinking: if toys are made to play, what am I doing in this dark
and dusty bin? Along with me were the other toys you had also
left behind. We planned many ways to get your attention, so you
would play with us again, but nothing worked.
After almost losing all hope, we were placed in a box. We
didn't know what was going to happen. Some said the garbage,
others told of the horrors some kids do to toys. We were terrified,
but I knew you wouldn't do us any harm. I was right!
to
We arrived at a park filled with children, it was like heaven. I
would finally be “played” again, I thought! We were placed next
you
and I waited without knowing what would happen, until
a kid pointed at me. After saying goodbye, you handed me to
them and, in exchange, you got a game that you seemed to really
want! I realized that from that point on I had a new owner! And
I remembered what it's like to be a toy.
If all children did what you did, we would never feel re-
jected. With each trade, we become a toy... I wanted to thank
you for making me happy again. And I hope to see you at the
next trade fair!"
Signed: Your Little Race Horse (that was once your favorite).
New uses,
lots of fun!
A toy that is no longer fun, a nice space full of other children,
and the chance to rediscover games, give new use to toys and take
home something new and special. That's the Toy Exchange Fair,
a project by Alana, that deeply believes that trading is much more
fun than buying.
The project organized new fairs in 2014 with a new face, in
addition to encouraging other people to hold their own where
and when they want - there were over 100 fairs registered on the
website (not to mention the ones organized without registering!).
Alana's fairs happened during the Virada Educação at MAM
(Museum of Modern Art in São Paulo), the Virada Sustentável,
Children's Day, and the two editions of SlowKids that happened
during the year.
All the material that explains how to organize a fair is avail-
able on the project's website. There it is also possible to register an
event and see where new fairs are happening all over Brazil. The
trades are a fun way of rethinking consumerism and exercising
detachment and they are becoming a routine for many families!
FEIRA
DE
TROCAS
DE
Brinquedos
What is it: A mobilizing action that began in
2012 in order to create a reflection on con-
sumerism through trading toys, involving
children and adults.
Highlight: New fairs organized by Alana and
over 100 autonomous fairs.
feiradetrocas.com.brView entire presentation