Pet Retail Market and Valuation Outlook

Appendix 40 128 40. Field Research (B) Physical Customers' Priority per Spending (Physical) Physical Customers' Priority per Spending (Online) Customer Service -Product Price Services Avaiability- -Proximity Assortment Customer Service Product Price Free Freight Delivery Time Assortment 50% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 0% BRL 100 < BRL 100 - BRL 150 - BRL 200 BRL 300 - BRL 400 - > BRL 500 BRL 100 < BRL 100 - 150 200 300 400 500 150 BRL 150 - 200 BRL 200 BRL 300 - BRL 400 - > BRL 500 300 400 500 Source: Team 7

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