GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function
42
Generally
GAP Accepted Practices
USC Annenberg
Factoids: The Relationship Between Reporting Line and
Integration/Coordination
Respondents with access to the C-Suite (solid or dotted line)
report:
•
●
•
A higher level of intra-departmental integration/coordination than
those who do not (5.5 vs. 5.15)
A higher level of integration/coordination with marketing than those
who do not (5.1 vs. 4.4)
A higher level of integration/coordination with other corporate
functions than those who do not (5.3 vs. 4.8)
■ Bottom line:
·
•
•
C-Suite access is associated with higher levels of internal collaboration
Higher levels of internal collaboration are associated with higher levels
of internal influence, credibility, etc.
Higher levels of internal influence, credibility etc. better enable
PR/Comm to influence reputation, success, etc.
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