Investor Presentaiton
4 Active Asset Management: The Margin Story
We estimate there is 150-200bps of embedded margin growth in the portfolio to be captured over time
Revenue Management Opportunities
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Remixing the Mix: Look to increase Group business across our Top 25 hotels 400bps to 35% over the next two
years, capitalizing on Park's expertise with large group hotels
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Layer in select base contract business in certain markets to reduce volatility in transient demand
Institute premium room pricing at select hotels and during select periods or events
Incremental Revenue Opportunities
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Drive for 65 mantra: push to maximize flow-through
. Roll out Grab 'N Go's at select hotels to increase daily guest spend capture and also reduce labor costs
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Institute menu engineering by reviewing menu offerings to maximize profitability
Analyze ancillary fees and increase pricing or modify offerings
Targeted Expansions
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Perform facilities analyses and potentially add keys and meeting space, thereby adding more profitable sources
of revenue
Added 12 keys at the Hilton Bonnet Creek and Waldorf Orlando complex (currently 1,511 rooms combined)
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Retail Opportunities
Engage Park's new Director of Retail Leasing to focus on all non-core hotel revenue streams including retail,
parking, roof top antennas and car rental facilities
PARK HOTELS & RESORTSView entire presentation