Investor Presentaiton
CONCLUSIONS &
RECOMMENDATIONS
Potential next steps and follow-up of the exploratory mission
MVO
NEDERLAND
GENERAL RECOMMENDATIONS
Incorporate CSR as an integral component of business activities
Although the OECD approach of CSR is very focussed on due dilligence in the
supply (or value) chain, the practice in many countries - including Brazil
shows that CSR is often still viewed as charity or philanthropy. When asked
about their CSR strategy, many companies refer to donations of money or time
to local projects, for example. These practices indicate that companies see CSR
as what you do with your profit (charity) - and not how you make your profit
(due diligence).
Companies should base their CSR strategy on the OECD guidelines and
incorporate CSR as an integral part of their business activities. The Brazilian
government should support and stimulate this. In addition, the Dutch
diplomatic network can include CSR even more in their business
development, by researching CSR practices and opportunities, connecting key
stakeholders and engaging with Brazilian counterparts.
Close the gap between conventional farming and organic farming
As shown in the example of Brasnica there are reasons why conventional
production and organic production should interact and make use of each
other's strengths. This should not be different for coffee production.
Friso Spoor (The Coffee Quest): "There is a growing demand for organic
coffee from Brazil. We are always looking for new partners, producing high
quality organic naturals with that specific Brazil profile"
Promoting and further developing organic coffee production in Brazil would be
positive for a number of reasons. It provides producers with a way to diversify
and de-commoditise their product:
1) It provides added value and opens new markets providing that
demand and supply are matched. Considering the ever low world
market price for coffee, this is a strong motivation.
2) The shift from chemical fertilisers to compost as well as the
shift from agrochemical pest control to organic alternatives as part of
so called integrated farm management - connecting diversification on
MATCH-MAKING AND FURTHER RESEARCH - MINAS
Stimulate de-commoditisation
The Dutch private sector can support the further development and
empowerment of relatively small farmers. In doing so, these farmers have the
opportunity to diversify, specialise and increase quality over quantity. Here
are some options to do this and stimulate sustainable practices on the go.
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