Detsky Mir Expansion Strategy

4 "Beyond retail" – digital services as the next growth layer - detsky mir 2:12 Services 2:12 Apps 2020 2020 Babysitting Online education Online pediatrician Pregnancy Feeding and care Cleaning Hairdressing Dog walking kids Entering digital services and products market in mid- term Pilot results ■In December 2020, the pilot stage of digital products marketplace was launched in our mobile app ■ 20 partners were selected and 70 apps for children and parents added (including parental control and GPS locators, educational apps for toddlers, entertainment and games, etc.) ■ 30 new services such as babysitting and dog walking, cleaning, online medicine, husband for an hour services added in March 2021 ■In April 2021, we successfully finished a pilot stage, starting to develop a full- fledged platform Key benefits abc Repair Tutors Events Source: Company data Education Cartoons Safety еще Games 45 For Customers For Detsky Mir High confidence in brand Savings from accumulation and using points across multiple products Unique customer experience at all touchpoints The right content at the right time Business diversification Retention and growth of the target audience Building long-term relationships with clients More data on household members Increased purchase frequency 22

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