Transforming Marketing

THE LEGACY ADVERTISING MARKET Is Ripe For Disruption $2.7B WPP $18B OTHERS $27B Stagwell represents only 2% of the global advertising and marketing services market Ample room to continue taking market share IBM iX $7B $10B Deloitte Digital 1 Top 4 legacy holding companies: WPP, Omnicom, Publicis, IPG in 2022 Source; Company filings and AdAge Agency Report 2023 PUBLICIS $15B GROUPE ~$60B spent with the top 4 legacy holding companies¹ $14B $10B $11B Dentsu $16B Accenture IPG Interactive OMG $130B spent on advertising & marketing services with the Top 25 industry providers in 2022 STAG WELL OPPORTUNITY 7

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